New Products

Kleenex Gets ‘Skin-Specific’ with Expansion into Beauty

Slated for launch in Europe next month, the range will include tissues designed for oily & combination skin and dry & normal skin.

Kleenex – known for its historical slogan, “Don’t carry a cold in your pocket” – is dropping what the Kimberly-Clark-owned brand is calling its largest product innovation in three decades with “skin-specific” beauty tissues.

Slated for launch in Europe next month, the product duo, dubbed “My Skin,” denotes the ongoing convergence of traditional personal care and beauty categories, with Kleenex utilizing skincare ingredients and targeted functionality to reposition a tried-and-true product format for beauty applications, per brand officials.

Forthcoming Launches

The brand’s forthcoming Oily & Combination Skin variant incorporates niacinamide and is designed for oil absorption, make-up setting and product removal.

The Dry & Normal Skin version is formulated with glycerine lotion and Japanese Hokkaido milk to target make-up touch-ups and skincare applications.

Check back on Happi.com for updates on this developing story.

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